This week, the Sydney streets (and the gram) turned into a virtual runway with celebs, models, designers and influencers all in town to preview resort 2020 at Mercedes Benz Fashion Week.
While the fashion on and off the runway was a sartorial spectacle, the widely publicised event placed attention on sustainability, a movement that is gaining momentum across the industry.
From re-usable coffee cups, to glass canisters replacing plastic bottles, the IMG event was ‘on trend’ with the conscious details, even sponsors including Vittorio coffee and San Pellegrino getting on board with the new approach.
Australian designers and brands are also making a point to bring sustainability to the runway. Activewear label, PE Nation, brought ‘green’ to their new collection, using a spray fabrication that is made from recycled fabrics in many of their new pieces. The activewear market which is anything but eco-friendly – renowned for using nylons and polyesters, is now seeing new innovative materials used across the sector, giving renewed hope of change industry wide.
Australian label and leaders in the sustainable space, Tigerlily, showcased their new swimwear collection which uses ECONYL, the Italian yarn that uses recycled fabrics.
“In selecting our fabrications, we consider the following important factors: the environmental impact of production, how they look, feel and perform when wearing, how they will be cared for and how they might be recycled one day.”
– Tigerlily.com.au
“Our industry is only at the beginning stages of circularity, but we are committed to playing our part in this fast-evolving story.”
Sources Tigerlily, PE Nation and IMG