Chromat’s Runway Message at NYFW
One of the most coveted weeks on the fashion calendar is taking place right now in the Big Apple, and as we trawl through the endless images flooding our gram and various news media of front row celebs and street style influencers, we can’t help but hope for something greater to come out of the week.
Drum-roll, Day Three….
On Friday, NYFW looked a little different to the understated tailoring and autumn tones we had been seeing.
Instead, models dressed in loud neon coloured swimwear took to the runway for Chromat’s AW19 Climatic collection – inspired by Chromat’s head designer, Becca McCharen-Tran’s hometown of Miami.
The exuberant runway had a greater meaning which was highlighted by some models carrying plastic trash and net details, other models were adorned with palm leaves and tropical flowers, all a nod to the environment and relevant topic of climate change.
Since moving to Miami in November, McCharen-Tran has gained new perspective and witnessed the devastating effects of climate change including rising water, increased flooding and toxic red tides in her hometown.
Speaking with Fashion Maniac, McCharen-Tran said, ‘We recognise that the fashion industry contributes to poisoning waterways through use of toxic chemical dyes, mountains of fast fashion garment trash, inhumane labour practices and growing fibres with pesticides, formaldehydes and more’.
Chromat swim is made with sustainable fabric that uses regenerated nylon spun from fishing nets and plastic bottles recovered from the world’s oceans. The label also uses up-cycled and dead-stock fabrics and works with safe, ethical, fair-wage factories.
‘Our goal is to design empowering garments for all bodies and promote a strong sense of conscious living, and a love and respect for the planet we call home.’