A model idea leads to a ‘good’ swimwear label
It’s here. December means it’s the start of the Aussie summer. For all beach lovin, pool residing folk, that means bringing out the kit, slapping on some 30 +, slipping on the Havaianas and seeking the solace of the cool blue.
If you’re wearing the same swimsuit since your last Euro vacay back in 2008, and your kit is looking a little worse for wear, you may want to consider an upgrade. Don’t despair. We have just the label in mind for your next purchase, and it won’t cost the earth (excuse the pun)!
Best known for her enviably fit and model physique and representing one of the biggest brands in the world, Victoria’s Secret, top model Candice Swanepoel has turned her industry knowledge and experience into her own swimwear label. Candice launched Tropic of C earlier this year and who better to be trusted with a swimwear label…
The collection features everything from high cut legs, to classic one or two-piece options, athletic style pieces, colour-blocking, earthy tones, 90’s retro influence and silhouettes that celebrate the female body.
But it’s the labels use of new technologies and environmentally sustainable practices that have the label leading in a market that’s anything but.
The label works with the most environmentally sustainable materials and suppliers, including the use of Econyl; a green, bi-elastic techno fabric that uses 100% recycled material from discarded fishing nets and landfill waste. The use of LYCRA XTRA LIFE in the swimsuits means they are ultra-durable and will hold longevity and maintain shape and compression year on year. Win!
The label’s environmental ethos extends beyond the swimwear, with all packaging, tags and garment bags harnessing the same environmental awareness – using recycled paper hang tags, stone paper packaging and biodegradable plastic garment bags. She really hasn’t missed a thing!
Here are our fave pieces from the Tropic of C collection.